Model PS-4

Analytics

Always Enabled

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
_ga	11 month	Used to distinguish users.
_ga_	11 month	Used to persist session state.
_gac_	11 month	Contains campaign related information for the user. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt-out.
_gac_gb_	11 month	Contains campaign related information. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt-out.
_gat	11 month	Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_.
_gid	11 month	Used to distinguish users.
AMP_TOKEN	11 month	Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service.
MR	11 month	Indicates whether to refresh MUID.
MUID	11 month	Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes.
SM	11 month	Used in synchronizing the MUID across Microsoft domains.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Cookie	Duration	Description
Facebook Pixel	11 month	Facebook Pixel allows organizations to implement JavaScript code on their sites to track and dynamically provide content to site visitors. Site visitors are matched to their respective Facebook accounts and identified by the Facebook cookies on their devices. The Facebook Pixel tracks URLs and domains visited, as well as the devices used by site visitors. Site visitor actions detected by the Facebook Pixel are tabulated in the Facebook Ads Manager and Analytics dashboard.
LinkedIn Insight Pixel	11 month	LinkedIn Pixel allows organizations to implement JavaScript code on their sites to track and dynamically provide content to site visitors. Site visitors are matched to their respective LinkedIn accounts and identified by the LinkedIn cookies on their devices. The LinkedIn Pixel tracks URLs and domains visited, as well as the devices used by site visitors. Site visitor actions detected by the LinkedIn Pixel are tabulated in the LinkedIn Ads Manager and Analytics dashboard.

Performance

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Cookie	Duration	Description
_clck	11 month	Persists the Clarity User ID and preferences, unique to that site, on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.
_clsk	11 month	Connects multiple page views by a user into a single Clarity session recording.
ANONCHK	11 month	Indicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity doesn't use ANID and so this is always set to 0.
CLID	11 month	Identifies the first-time Clarity saw this user on any site using Clarity.

Others